Following the closure to new business in 2011, Direct Line Group made a decision to sell the Direct Line Life business. Agreement was reached with Chesnara plc to acquire the company and this was announced in October 2013. This acquisition was approved by our regulators, the Prudential Regulation Authority and Financial Conduct Authority and the sale completed on 28 November 2013.

After the sale of Direct Line Life Insurance Company Limited, (“Direct Line Life”) to Chesnara plc, Direct Line Life changed its name to Protection Life Company Limited. The change of name was necessary as the company was no longer owned by the Direct Line Group.

On 31 December 2014, Protection Life business was transferred under an insurance business transfer scheme into Countrywide Assured plc. If you would like more information about Countrywide Assured, please visit countrywideassured.co.uk

Chesnara plc was formed in 2004 and is a responsible and profitable company engaged in the management of Life and Pension policies in the UK, Sweden and the Netherlands. The Group initially consisted of Countrywide Assured and has grown through the acquisition of other closed books of business. Further information about Chesnara and their acquisitions can be found at chesnara.co.uk